besyncly is an efficient, cloud-based integration tool that connects commonly used ecommerce, accounting, ERP and CRM platforms.
New to the market, besyncly required a quick yet comprehensive introduction video, explaining how it works and promoting it to potential users.
Creators of the tool, Eureka Solutions, wanted to show simplified examples of the platform UI dashboard, with real-world examples of how it can be applied. They wanted to present problems that the target customer may be encountering with their existing way of working, and talk them through how this new platform would work to alleviate these issues.
We were given a number of shots of the platform dashboard, which we then built out simplified versions of, stripping away elements to leave just what the customer needs to see to make the video make sense in the short time it has.
We coupled these scenes with custom animated graphics detailing key selling points and features of the platform.
The pacing of the video is intentionally fast, moving through the features at pace without dwelling long on any in particular. However, we wanted the character of the piece to avoid overwhelming or confusing the audience, which is helped by the friendly, mellow voiceover treatment.
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© 2023 Explainerly
Elbowroom Graphics Ltd T/A Explainerly | Registered in England no. 11178238 | VAT no. 230037559
Elbowroom Graphics Ltd T/A Explainerly
Registered in England no. 11178238
VAT no. 230037559