Beyond the bottom line

Oxera is a consulting company advising government bodies, corporations and lawyers around the world, with offices in Amsterdam, Berlin, Brussels, London, Milan, Oxford, Paris and Rome.

They have a reputation for credibility and integrity among key decision-makers, such as policymakers, regulators and courts.

The challenge

Oxera commissioned a 2 minute video to introduce the concept ‘Beyond the Bottom Line’. This is their look into how the effects of business transcends profit or shareholder returns, impacts a wider society and how ‘guardianship of the global environment’ can be developed.

The video is one of the first points of information for Oxera’s client base on the concept, sitting prominently on their website landing page.

The solution

The concept of the video is based around the idea of a literal ‘bottom line’, which is used as a focal visual throughout. The audience follows this line from start to finish, leading them through the narrative, with content flowing from it.

Video type
Explainer video
Purpose
A look into how business can become more purposeful
Duration
2 minutes