Earth Hour

Advert to promote Earth Hour, when people across the globe are asked to turn off their lights for one hour.

The challenge

Earth Hour asks people across the globe to turn off their lights for one hour on Saturday, March 27th at 8:30pm. Its purpose is to show support for the planet and has grown into one of the largest grassroots environmental movements since it began in 2007.

The solution

The advert is designed to be a friendly and snappy introduction to the movement and work in any language (with just the text changing each time).

Video type

Social Media Advert

Purpose

Promote the idea of Earth Hour

Duration

22 seconds

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