ram Tracking provide award-winning vehicle tracking and fleet management software.
Job Assist is an online application by ram Tracking, designed to help businesses effectively manage their jobs, workers and fleets. It is new to the market and is aimed towards a wide range of potential users, many who may not be familiar with ram – who are more well known in the haulage industry.
They commissioned us to create a short, clear and informative video, introducing the platform, it’s key points and potential benefits to a range of end users. They wanted to show a simplified version of the interface, with characters shown using it in a relatable way.
A copywriter was involved in the project, creating a script for us to work off. We then built a narrative storyboard around this and together with the client, refined it over a number of revisions.
The application is designed to make the lives of its users easier. It simplifies complicated project management processes and streamlines communications between parties. With this in mind, we wanted the video to have a calming, spacious feel. Professional, informative, but without any unnecessary bells and whistles – just like the product.
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Elbowroom Graphics Ltd T/A Explainerly | Registered in England no. 11178238 | VAT no. 230037559
Elbowroom Graphics Ltd T/A Explainerly
Registered in England no. 11178238
VAT no. 230037559