Rio Order Communications

Servelec specialise in the design, development and implementation of health and social care software.

“We believe in using software to deliver better care. We provide solutions for interoperability across health, social care and education, connecting providers with citizens by enabling better communication between care providers.”

“We share your belief in simple technology solutions that change lives, but understand that the boundaries between public sector organisations are not simple, and can be challenging.  We work with you to make the way you work, work better. We call it Digital Care, and we’re by your side.”

The challenge

Servelec required an in-depth explainer video to detail their product, Rio. Rio provides seamless, electronic order communications and results reporting, allowing clinicians to request tests and procedures, track test progress and access results instantly – all within one single, easy-to-use system.

The solution

We were provided a script for this project, giving us a solid base to work from. From this script, we produced a detailed storyboard of visuals for each scene, pairing each up with the spoken lines that would accompany them.

The benefits of the system can be broken down into 4 key bullets:

  • Save costs and increase efficiencies
  • Enhance patient care and safety
  • Achieve your paper-lite ambitions
  • Achieve efficiencies and cost reductions

We used these a touch points to keep referring back to as we built the visuals and narrative. The end product is almost 6 minutes long, meaning we needed to keep things moving and varied to retain the audience’s interest.

Video type
Extended explainer
Purpose
Give in-depth overview of product
Duration
5 minutes 45 seconds

We have been working with Explainerly for several years now and we have always been impressed with the creative support they provide our team. The team are really responsive, always understand our briefs and deliver a great product when they say they will, which means everything to our incredibly busy marketing team!

Matt Newby | Marketing and Communications Manager, Servelec