Sibelco are a multinational business with bases in 43 countries worldwide, 10,000 employees and almost 150 years in business. They specialise in utilising natural raw materials in a vast array of sectors, from sanitation to solar technology or ceramics.
Sibelco launched a new product named ATH, with the tagline “Better gloss control, greater production efficiency”. They required a succinct and on brand video designed to explain this new range of powder-coating products.
Sibelco is a big company and a major player in the minerals industry. It has an established brand that is recognised and respected by those within that industry. With that in mind, it’s important that anything that is produced under their banner is recognisable as being theirs and holding their values.
We referred to their established brand guidelines as the basis for the colours, fonts and general style used, then sprinkled over our own flair to elevate it and create a flowing narrative that gives a good product overview in the 1 minute 47 seconds of screen time.
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Elbowroom Graphics Ltd T/A Explainerly
Registered in England no. 11178238
VAT no. 230037559