Broadcast advert with lighthearted tone, promoting funeral services in a unique way.
It goes without saying, funerals aren’t the most uplifting subject to discuss. But today, many people opt to have services that celebrate their lives with upbeat twists, bright colours and tales of happy memories. With this in mind, why can’t planning the funeral have an element of fun about it?
Your Way Funeral Services wanted us to create them an advert that showed how they cater for people who want to plan ahead for when the time comes, putting their own stamp on how their send off is shaped.
We based the advert on a conversation between two older gents, leaving the church following their friend’s funeral. They’re discussing how good it was, and how their own plans are coming together.
The characters are simple but full of personality, with bright colours and a little bit of humour about them. Though it’s not a subject many will relish talking about, we wanted to soften and make it more palatable by using this style.
Penistone 1, St Mary’s Street, Sheffield, S36 6DT
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Elbowroom Graphics Ltd T/A Explainerly | Registered in England no. 11178238 | VAT no. 230037559
Elbowroom Graphics Ltd T/A Explainerly
Registered in England no. 11178238
VAT no. 230037559