Our top 3 reasons you should be using Explainer Videos in your marketing:

There's no "one size fits all" video, and equally, each client has their own reasons and motivations for deciding to commission an explainer video. But if you're stuck on the fence a little, here's our top 3 reasons why you should DEFINITELY be going ahead!

1. It will do wonders for your Google results

If you’re anything like us, you’ll scroll past result after result on Google, but if you’re served up a video in your search results, you’re all over it. Internet users love video too, and with that in mind, Google aim to please by putting an emphasis on providing video results to your queries.

As long as it’s been properly SEO optimised, your new explainer video can do wonders for getting clicks on your site. You’ll show up higher on the results page and increase organic exposure to new customers. Obviously, the video you have there needs to be worth watching… but we can help you with that!

2. Explainer videos improve the results of email marketing campaigns

Email marketing is a tried and tested way of driving organic traffic to your site. But if you’re sending out marketing emails regularly, things can become stale quickly, meaning you may notice diminishing returns on your campaigns. A fantastic way of freshening up your content and giving it a real wow factor, is to include a video in your email template. If you add your new business explainer video to your marketing campaign, you may see an increase of up to 51% in your conversion rate!

3. Explainer videos can boost your sales and build strong relationships with customers

The success and failure of your explainer video, as most things in business, comes down to whether or not it’s generated an increase in sales. Roughly 85% of people are more likely to buy if they have seen an animated explainer video, as reported by DigitalCommerce360. And the good news doesn’t stop there. HubSpot found that 97% of marketers say that video has helped to drive a noticeable increase in user understanding of their product or service. A video that really engages them is worth its weight in gold.

Then what?

Once you have your shiny new video, you need to get it out there to get the best results possible. Embed it on your website, social media and even on your trade show stand. Add it to your newsletter or even pop a link to it into your email signature. Promoting it should be an integral cog in your marketing strategy. Explainer videos are a powerful and impressive tool. Done correctly, they can make you stand apart from the competition and live long in the memory for all the right reasons. Give us a shout to get the ball rolling!

Back to blog